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Hair of the Dog
Hair of the Dog boasts an innovative system that can be enjoyed mixed with alcohol or between drinking, promising a hangover-free tomorrow.
Guilt free fun.
Project Objectives
Create a micro brand based on emerging trends, followed by creating a business plan and pitch.
Group Members
Caroline Hammond, Jeanne Werner, Emma Shaw
Our Customer
- Those interested in the sober curious movement, particularly younger demographics such as Generation Z and Millennials
- Those driven by a desire for improved health and wellness
- Those who have chosen sobriety and seek a health-conscious option in social settings
Product Line
Our brand draws inspiration from the British slang "Hair of the dog", which means to continue drinking to prevent a hangover. This led us to create a British-inspired brand with dog motifs, classic colors, traditional wigs, and an array of popular English flavors.
Flavors
Brambleberry
Rhubarb
Blueberry Ginger
Ingredients
Prickly pear extract
Electrolytes
Korean pear extract
Vitamins B and C
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